Pre-funding Start-up – Communicating a brand and defining a customer.
Shelf created a product so innovative and applicable, that it was tough to concisely describe. The wide appeal of the product also made it tough to figure out who to target as initial users.
THE MASH IN ACTION
Starting with Branding Exercises, The Mash was able to uncover key words and define messaging to effectively communicate with investors and early product adopters. A variety of tests including social media and community based solutions helped to define target audiences and identify specific use cases.
Shelf is attracting the attention of investors and start-up accelerators and earned a featured position on the Google Chrome store for their web clipper app.
- Clarifying brand messaging to speak to targeted audiences
- Driving social media strategy to build followings and brand awareness
- Content marketing strategy and planning to position Shelf as a thought leader