Case Study: Brand Strategy and Content Marketing

SHELF.IO

Pre-funding Start-up – Communicating a brand and defining a customer.

THE CHALLENGE

Shelf created a product so innovative and applicable, that it was tough to concisely describe. The wide appeal of the product also made it tough to figure out who to target as initial users.

THE MASH IN ACTION

Starting with Branding Exercises, The Mash was able to uncover key words and define messaging to effectively communicate with investors and early product adopters. A variety of tests including social media and community based solutions helped to define target audiences and identify specific use cases.

SHELF TODAY

Shelf is attracting the attention of investors and start-up accelerators and earned a featured position on the Google Chrome store for their web clipper app.

PROJECT HIGHLIGHTS

Clarifying brand messaging to speak to targeted audiences
Driving social media strategy to build followings and brand awareness
Content marketing strategy and planning to position Shelf as a thought leader