Business in Transition– Defining an audience and targeted messaging
Tech business owner, Ray, had been an Agile consultant for years, long enough to realize there was a better path to agile implementation. He discovered his own system that was proven successful through his company Agile Consultant Guide, but found it difficult to explain to the audiences that needed it.
THE MASH IN ACTION
Through strategic questioning and targeted research, we were able to better define the target audience and uncover what they found compelling. By finding the right mix of tech talk and touchy-feely messaging, we drafted new standard messaging and a selected a new name that clearly articulated what Ray already knew would be successful.
Now that Ray understands how to best describe his unique system, he is able to pull together materials and approach his contact list of clients with a new set of services, ready to help them on the path to success.
- Branding exercises to determine, competition, customer and value
- Brainstorming and research to decide on a viable name that would resonate with the target audience, with available trademark
- Drafting of a brand document providing, tagline, short and long business descriptions, about us statement, mission statement and marketing one-liners