Case Study: Marketing Strategy and Planning

BLAST MOTION

Funded Start-up – from prototype to store shelves

THE CHALLENGE

Blast developed a widely applicable, leading edge technology and defined a consumer ready product. They understood their end user, but were unsure of how to reach them and best how to efficiently drive sales across multiple channels.

THE MASH IN ACTION

Brought on for high level Marketing planning and strategy, The Mash produced long term and short term plans that encompassed both digital and traditional marketing. A dual channel approach anticipated the needs of both brick and mortar and on-line retailers on an international scale.

BLAST TODAY

Blast has sold products through electronics and sports retailers like Best Buy and Sports Authority, as well as on-line direct and through digital retailers such as Amazon.com. They have partnered with sports giants like Major League Baseball and Easton-Bell Sports as well as developed their own in-house marketing team to handle the rapid growth.

PROJECT HIGHLIGHTS

Lean start-up marketing with a rapid transition to a fully supported dual channel marketing approach.
Development of an influencer program to grow social audiences and increase brand awareness.
Assistance in vetting and building in-house marketing team.