The Side Hustle– Getting started with the basics
Crystal had a great business idea, but she already had a full time job and needed help figuring out where to begin.
THE MASH IN ACTION
By taking a look at the market, the competition and her potential customers, The Mash helped Crystal to decide on a name that fit her target audience and provided a viable business path. By identifying her brands mission and target audience she was able to select a name that would resonate with her customers, as well as leave her options for trademarks and web presence.
SASSY STRANDS TODAY
Crystal is armed with a viable name, has purchased a url and used the creative direction established to have a family friend help her design her website.
- Branding exercises to determine, competition, customer and value
- Brainstorming and research to decide on a viable name that would resonate with the target audience
- Development of mood boards to provide direction for graphic and web design.