Craft Beer Marketing — A Little Something Extra….
In many product categories, a good product is no longer enough. With the near infinite choices the internet can provide, the rise of local craft industries and crowdfunding platforms like Kickstarter, shopping for an item as simple as a t-shirt, offers a myriad of choices. Whether your passionate about active wear, electronics or craft beer, there’s a new reality in the consumer marketplace. A company without a brand identity, is a company without business.
But don’t just take my word for it, find out more about how local microbrew and food establishments in California reaped the benefits of creating an company identity and an authentic love for their customers.
Thanks to Brewbound for publishing part of the takeaways from the Brewbound Sessions for us all to enjoy.